I have to admit that I love being a triathlete. I feel like I belong to this really exclusive club that really only understands why we do what we do and no one else is allowed to enter. This is why a triathlon store that has all the merchandise I need is where I like to shop. Other sporting goods stores don’t have the concept of what it takes to be a triathlete so they throw a regular pair of running shoes at you and think its good enough. The people that run a triathlon store understand how we think and feel.

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